"Runway" by Forever Wrecked- Final Music Video

Final Product- Poster

Final Music Poster

Digipak Templates

Planned Shoot

Saturday 30th November 2013: Planned Shoot

• Long shot of girl waking up
• Close up of her face as she looks around her room
• POV shot of her looking around the room
• Long shot of her getting out of bed
• High angle shot of her getting clothes out of some drawers/wardrobe
• Long shot of her walking to the bathroom with her clothes
• Eye level shot of her walking out of the bathroom, cuts to high angle shot of clothes being thrown on the floor
• Jump cut to a close up of her walking back into her room
• Cuts to low angle shot of her walking down the stairs
• Long shots of her getting something to eat

Unfortunately this shoot didn't go to plan and my production partner and I had to reschedule for another day, which resulted in my production partner and I taking on the roles of the characters in our music video.

We planned to film on Wednesday 4th December 2013 instead, and we wanted to include these scenes:

• Bedroom scenes- waking up, washing face, getting clothes, sorting out hair etc
• Getting breakfast- going to the fridge or cupboards etc
• Packing a bag- grabbing/folding clothes, packing essentials- hairbrush, toothbrush etc
• Leaving the house- closing the front door, locking it- facial expressions
• Walking to meet their partner- facial expressions, body language
• Scenes of their jobs- stacking shelves, sorting stock, arguments with their boss- cafe/shop
• Bus scenes/train scenes- facial expressions, body language

Today was rather successful, we managed to get the majority of our filming done. This helped us greatly as we could now begin editing our music video again, however we still need to do some more filming in order to get the rest of the scenes we need.

Web Page Practice

In order to get a feel for making a website decided to start practising with some free website designing pages. I found a website called Wix.com and it was a very useful website because it allowed me to design a mock up of the sort of website I want to produce. I chose a template that I felt fitted with the bands ideology, the template was simple yet it reflected the bands personalities and traits that their fans would want to see. Having a website for the band will increase the interactivity of the fans and Henry Jenkins theory about convergence culture because it brings old and new media from websites and music together. This makes it possible for the audience to view the music video on the website which wouldn't have been possible many years ago, and having this sort of advantage makes it easier for the music to be heard which will increase its chances of being put onto radio stations and television programmes.

When editing the already made webpage I decided that it needed more colour, I chose a very light green for the band title and changed the font called "Fredericka the Great" because I thought that it looked professional yet still represented the band and the genre of music they make. I decided to keep the Unicorn/Horse logo from the original webpage because I thought that even though it looked quite simple it was still unique and different. Using this logo, or one similar to this, it will help increase the bands reputation because it can also be used on synergistic products that have been made from the band and sold to the public and their fans. This will create a greater profit for the band them-self and the company they partner with in order to make merchandise and other things that the fans will be interested in buying, and new technologies such as websites support this idea which will make it easier for the band to become more well known.

There are different sections on the webpage for pieces of information, I haven't filled any of the information in because I wasn't sure on what to write so I left the instructions there instead. But this section of the webpage is going to include some band information, and the section on the right is for tours dates and information on how to buy tickets for the chosen date. The website would meet the needs of a youth demographic because it is different, the font is unusual and this will attract an alternative audience member due to the size and the capitalism of it. This itself is alternative because on lots of other band websites the titles are in lower case letters with one single capital letter at the start of the title, having the whole title in capital letters connotes that this band is different and that will attract a youth demographic to this website.


The bottom part of the webpage includes some pictures of the band because this interests the audience, which is good because I don't want the website to be boring and unattractive to the audience. The tabs on the bottom row will take the viewer to particular pages where they can browse at different things that interest them. There are also links to social networking sites that the band are featured on, this includes Facebook and Twitter which links to the multi-platform approach. This is because, not only is the band now known on a website, but they're also known on pages that millions of people around the world use everyday, which will eventually increase their popularity amongst the public.

The Editing Process

I have recently started editing the footage for the music video that my production partner and I are making. We started by copying the footage into Final Cut Pro because this is a better programme to use as it is easier to understand and it looks more professional. Firstly, we put some shots of the band in so that we could see exactly where we wanted to place the shots of our narrative story. In order to make the shots of the band look effective we had to synchronise them so they matched the exact pace and timing of the music, this was very difficult because if we didn't do this correctly then it would just look unprofessional. Once we'd synchronised some of the band shots onto the timeline we began to make plans of what else we needed and where it would go in order for the music video to look good.

After we'd filmed some of the narrative scenes we proceeded to place them onto the timeline so they fitted with the song lyrics, this would make it synchronous and it would therefore help the audience understand what the video is about. Putting the narrative scenes onto the timeline was very easy, because my production partner and I knew exactly where we wanted them to go. However we came across some continuity problems which meant we couldn't use certain shots that we'd taken. We then had to crop and cut some of the other shots in order for the continuity to be correct, this was a tricky task because we had to make sure the footage looked good once we'd cropped it and if it didn't then we'd have to do some more filming. During the music video we have crosscutted between the narrative shots and the performance shots in order to create a richer and more entertaining structure for the video, this allowed the transitions to be smooth with no jump cuts as this is something we didn't want because we felt that it would make the video look unprofessional.

Once the video had all of the major conventions of the indie genre my production partner and I began to incorporate more shots from the narrative scenes in order to make it flow better with the band shots. We wanted the band shots to be synchronous with the overall beats of the song, with a match-on-action so when there is a drum fill we wanted a long shot of the drummer doing this fill as it involves audience members who are interested in this sort of instrument. This shot lasted for about 8 seconds so that the audience could see the drum fill properly, because cutting it would've made it look unfinished and may have given way to a jump cut. This makes the pace of the music video and the transitions flow smoother and reflect the conventional indie music videos that are seen nowadays.

Once my production partner and I felt that we had included enough of the narrative scenes we began to experiment with filters. We did this because we thought that by having a filter our music video would look more professional due to the type of genre the song is from. We looked at a filter called "Cold Steel" because we felt that it fitted in with the genre of our chosen song. This particular filter reflects the ideology and the mood of the song due to it being flat and melancholic, so then an active audience would be able to deconstruct the meaning behind the lyrics when they watch the video because of how the filter makes them feel about the song. Some of the other filters fitted with the genre as well but we didn't feel that there was enough light being shown through some of the others, and this aspect would make our music video look unprofessional which is something we didn't want. On the day of the shoot the sun was very bright and it therefore overexposed the actors so their facial expressions couldn't be seen, by adding this filter it gave a consistent flatter tone to the music video that was monochromatic with the use of blues and greys. This sort of colour scheme reflects the simplicity of the digipak as well, even though a sepia filter is used on the digipak and poster, it represents the ideals of the band and the song itself.

Richard Dyer's Star Theory

The term "pop performer" and "pop star" have become interchangeable and many pop performers are called "pop stars' purely through the amount of advertisement they receive from their management. This is easily done thanks to newspaper stories, a famous boyfriend/girlfriend, attendance at premieres and other events that famous people go to.
Richard Dyer said that 'A star is an image not a real person that is constructed out of a range of materials.'

Stars are made to look in a particular way that will appeal to their audience more, whether it be through their looks or the clothes they wear, accent or body language. They are changed in order to bring in more interest to a particular media product so that the audience enjoy it more. A true pop star does have a lasting significance and also has something called "brand awareness" amongst a wider market over a period of time.

Stars are constructed, artificial images even if they're being represented as real people with real emotions, stars seem to be more successful if they have a unique selling point that represents them and makes them stand out. Music artists are manufactured by their music and the company they work for because the record companies nurture the stars in order to make them as successful as possible, TV talent shows are a good example of this sort of nurture because they tend to manufacture what they think the audience want.

Stars provide audiences with a focus for ideas of what people are meant to look like, for example women might think that they're meant to be thin and beautiful due to the amount of female singers in the music industry that appear to look perfect. Other stars construct characters or alter egos which helps them to create an identity that appeals to their target audeince. The characters may be outspoken and end up becoming an icon to their fans who feel they can relate to them in one way or another.
An example of this would be Lady Gaga, she has become an iconic character who dresses in a unique way which draws attention to her as an artist, she works for her fans and interacts with them through social networking sites like most pop stars. However, she has made a sociological impact on the public due to the unique selling point she has which would be her dress sense.

This theory applies to our band because we go against it, the band are not constructed in a way to appeal to the audience more because they're a natural indie band that dress well and look good in what they do. This will attract a niche audience that are particularly interested in the way the band sound and look compared to what they do to make people like them more.