Biffy Clyro- Black Chandelier Music Video Analysis

The music video starts off with establishing shots of the surrounding areas to show the audience the location, these shots last for about 12 seconds before an extreme close up shot is used to show a guitar head stock. The camera then goes to another extreme close up of a speaker with something that looks like black tar dripping on it, this immerses the audience to the intricacies and technicalities of the band instruments, these shots are very common in indie/rock music videos. Soon after this camera shot the lyrics and music start to come in, "Drip, drip, drip, drip, drip" comes in when the tar like substance is dripping off a microphone, and another extreme close up is used to show this. The main colour used is black and this supports the genre because black is a dark colour that is usually associated with indie/rock music videos as it reflects the actual song.

A high angle shot shows the audience the lead singer who is making a clear use of direct address, this makes the audience feel as if the singer is aware of them and the music video itself because of the way he is performing the song. From this particular eye level shot we can see that the singer isn't wearing a shirt, this could be a way of attracting women to watch the video because his body is on show. This aspect of the music video isn't something that will feature in my own because I don't think it would be appropriate and it won't flow with the ideas my partner and I already have.

This birds eye view shot shows peoples shadows as if they're running somewhere, this gives the audience an enigma code into the other occurrences in the video, also making them wonder who these people are and what their significance is in the music video. For my own music video I could use this type of idea because it's mysterious and interesting as the audience won't know who the people are. This idea also fits in really well with the idea that my partner and I have agreed on of a cult worshipping a band, and travelling to where they are in order to worship the band. This shot almost shows the exact same thing, but obviously the audience can't be sure of it until they watch the rest of the music video.

This birds eye view shot shows helicopters flying above lots of cars and people running down below on the road. This sort of birds eye view shot reveals a lot to the audience because it highlights a problem in the video which the audience can then link to the people running in order for them to understand the music video better. The low key lighting is very dark which connotes the genre of the band and the song by making clear links with each other whilst also making the fans aware of what genre the song is.

This establishing shot shows the audience the people who seem to be running somewhere, and one of them is jumping over what looks like a concrete barrier. This connotes the eagerness and determination that these people have to get to where they're going. The lighting is still dark which further connotes the genre of the band and the song, and the only bit of real bright light is shining down on the people who are all covered in black, which connotes that they have some importance throughout the music video.

A close up shot is used to show the audience the drummer and a selection of his symbols, this will appeal to the target audience because it is a common conventions amongst the indie/rock genre of music and this is what the audience like to see in these types of music videos. They make the videos interesting and exciting to watch which is why they appear so much, the audience can clearly see what the band are doing without having to go to a live concert which would obviously be quite expensive. The video replaces that live concert feeling by relating a music video to a concert, giving it the same kind of feeling and atmosphere to a live concert by having close up shots of the instruments, shots of the actual band and low key lighting like there would be at a concert.