Evaluation of the Focus Group

In order to gain some feedback on our idea we organised a focus group to come in and talk to us about our idea, at the beginning of the focus group my production partner and I explained our ideas to the group, we did this because it would give them an idea of what our music video might look like. We then showed them three videos from the indie/rock genre to get them used to the sorts of conventions that are common in indie/rock music videos, this gave them a chance to look for regular occurring things in each video and make connections between the different videos. The videos we different in terms of the type of video but they all had key features that were common in each, we then told them why we liked those certain videos and what ideas we could take from each one to use in our own. After we'd explained why we liked each video, we asked our focus group which one they liked, this then helped us with our own ideas because if the focus group liked a particular convention we could then use something similar to it. Getting feedback from a focus group was really useful in the way that it helped my partner and I structure more ideas based on the groups likes and dislikes, it helped us to decide whether we wanted to make our music video simple or actually quite complex. In order for it to compete with other bands in the same genre we felt that our video would have to be unique and different in the way that it would reflect the ideology of the band, in order to do this we'd need to think outside the box when it comes to filming the footage. We decided to keep things simple yet interesting due to not having a big budget, obviously we'd need to be original with what we do and also make sure that every shot we get looks professional and effective when it comes to getting something across to the audience.