Web Page Analysis

The official webpage for the band "Paramore" is a very colourful and attractive web page. This is obviously a good thing because it will then grab the attention of fans and other people who are interested in the band. The web page navigation is laid out in a simple yet groovy fashion, the tabs are different to what you'd usually see on a web page. They're not just square boxes or links, they slanted rectangles and this makes them stand out more, the images featured on them are colourful and interesting which will make the audience want to view them. There are many recent news articles that involve the band on the web page, this helps the audience stay up to date with what the band are getting up to and any new songs that have recently been released. The fonts used on this webpage link in with the typical conventions of an indie/rock music video because they reflect the type of music that the band produce. The denotation of the fonts used for particular headings are similar to that of graffiti but not as colourful, they're only black or white depending on the background colour. This connotes that the band are fairly simple yet still interesting, by the use of other colours used on the webpage. The font used for the tabs is the same sort of font that the band use on their album covers, this helps the band to become more well known within the industry because they're using the same fonts and colours on their logos and albums which will make them easy to remember amongst people.

There is a direct link to a music video by Paramore on their web page which gives the audience easy access to something they'd be interested in looking at. This makes the navigation on the web page very easy for the audience because they will be able to find the content they're after without all the hassle of clicking on lots of different tabs and going on YouTube to look at videos. The hero shot of the lead singer from the band is iconic due to the fact that it markets the band as a whole, the hero shot is in fact a music video which will then attract more people into listening to the band. In the bottom right hand corner of the webpage there is a small link to Twitter, this type of digital marketing helps people to become more aware of the band and what they're getting up to. This also links in with Blumler and Katz's Uses of Gratifications theory that people consume media texts in order to find out information about a particular thing, in this case people will follow the band members on Twitter in order to find out what they get up to when they're not making music and on tour.

The official website for the band "The Pigeon Detectives" is a very classical type of website due to the fact that the colours used are quite plain and neutral. The font used for the main title is very clear and attractive to the audience because it's in italics, this convention deviates from the indie/rock genre. The image on the website appears to be the same as the one on the album cover, this makes the band easily recognisable to the audience because they're using the same images and font to represent the band. This webpage won't grab peoples attention compared to the "Paramore" webpage because it's not as colourful and bright, however the simplicity of the webpage will attract a niche audience because it's not bold and 'out there'.

On the webpage there is a video, much like there is on the "Paramore" webpage, both webpages have used the same kind of advertising for their song. By putting it on the webpage their fans will be able to listen to it and download it, they'll also be able to follow the band on Twitter and like them on Facebook as there are social netoworking links at the bottom of the webpage. Having the video in the centre of the page makes the navigation to it much easier as it's right there in front of the audience, this makes it easier for the band to become more well known because the video isn't in the corner of the page where no one can see it.

Having tour dates at the bottom of the webpage is a good way to advertise gigs that the band are going to be taking part in, this will be of some interest to the fans so when they see tour dates they'll be keen to book tickets.